Events Uncovered, the annual must-attend showcase for event planners, is back with a new look and new format. The full day event provides an exclusive opportunity to go behind the scenes of events, and discover the hottest trends in theming, venues, catering, audio visual, photography and much more!

The 2022 program will offer a great mix of panel discussions, presentations and Q&As in which leading industry experts will share an update on where the event industry is at and where it’s going.



10:45 – 10:50 AM Opening Welcome Welcome 
By Editor Lana Bogunovich & SMC General Manager Paul Davison
10:50 – 11:20 AM Keynote How kinder events create competitive advantage


Anna Sheppard, CEO, Bambuddha Group

11:20 – 11:50 AM Panel 1 Industry Update Industry update
Business events leaders share insight into the state of the industry and the path forward

Nicole Walker, President, EEAA

Andrew Hiebl, CEO, Association of Australian Convention Bureaux (AACB) & Secretary, BECA

Geoff Donaghy, CEO, International Convention Centre Sydney

Peter McDonald, CEO, MEA

11:55 AM – 12:25 PM Presentation Legal

Protecting yourself and your events
It’s more important than ever to understand the ins and outs of event legalities. Delegates will leave this session with a legal checklist for future-proofing business events

Matt Crouch, Founder & Director, Matt Crouch Legal

12:30 – 1:20 PM     EXPO – LUNCH BREAK
1:20 – 1:40 PM Q&A Indigenous Culture Celebrating and embracing Indigenous Australia
How to incorporate Indigenous Australian culture into your events in a meaningful, sensitive way
Garry Farrar, Reconciliation Consultant
1:45 – 2:15 PM Panel 2 Sustainability, Social Responsibility

Events with a conscience
Learn from the experts on how to create events that embrace sustainability and social responsibility, while providing strong ROI

Nicole Walker, Managing Director, Arinex
Anna Sheppard, CEO, Bambuddha Group

2:20 – 2:50 PM Panel 3 Technology The future of event tech
The last 12 months has forced the event industry to innovate, and fast. As in-person events resume, our technology experts will share the latest advancements in event tech and the top trends to watch

Chris Schlueter, Director of Business and Innovation, Sprintr

Joe Ciliberto, Global Sales & Marketing Director, EventsAir

Michelle Schuberg, CEO, Curiious

2:50 – 3:20 PM    EXPO BREAK
3:30 – 4:00 PM Panel 4 Females of the future Inspiring the next gen of industry leaders
While the event industry has a strong representation of women, high-level positions and boards still often lack gender balance. Our female panellists share tips and advice for those looking to advance their career.

Samantha Hassan, Director of Events and Audio Visual, The Star Sydney

Vanessa Green, CEO, Cliftons Event Solutions

Silke Calder, Event Director, AIME

Jane Lyons, General Manager, Hyatt Regency Sydney

4:05 – 4:25 PM Q&A / Presentation Mental Health & Wellbeing

Finding balance in work and life
Hear a first-hand experience and take away practical tools to help maintain mental health and wellbeing in today’s everchanging, fast-paced world

Crosbie Lorimer, Beyond Blue Speaker

4:30 – 5:00 PM Panel 5 Case Studies

Three events, three lessons
Hear from the organisers of three inspiring events about the challenges, triumphs and lessons we can learn about the new ways of delivering experiences.

Lana Boardman, Director of Corporate Communications, Optus
Carrie Kwan, Co-founder & CEO, Mums & Co
Albert Kruger, CEO of Sydney Gay and Lesbian Mardi Gras

6:00 – 8:00 PM     WRAP PARTY

Note: This program is subject to change

Whether you’re an EA, PA, professional conference organiser, meeting planner or industry professional, Events Uncovered is an unmissable opportunity to meet face-to-face with leading suppliers and venue operators and seek inspiration for your next events.