Robin Mack

Executive General Manager Commercial & Business Events Australia, Tourism Australia

The Commercial division includes marketing operations for Domestic and Western priority leisure markets: New Zealand, UK, USA, Germany, France, Italy and Canada, along with overseeing distribution development and partnerships globally. Business Events Australia is the specialist unit building awareness and consideration of Australia as a business events destination by delivering targeted marketing and communications, industry partnerships and a trade distribution program.

Robin has worked in the travel and tourism industry for almost 30 years, working across travel retailers, wholesalers and airlines including British Airways and Qantas before focusing on destination marketing. Robin joined Tourism Australia in 2012 and has held several roles including Head of Distribution Development and Partnerships, Acting Executive General Manager International, Executive General Manager Commercial and is now Executive General Manager Commercial & Business Events Australia.