Mercedes Ibbett

Managing Director & Owner & SITE ANZ Board Member, EVT Incentive Marketing

With over 23 years of experience in Incentive Strategy and Incentive Travel & Events, Mercedes has led EVT Incentive Marketing since 2009, becoming a key figure in the industry in Australia, joining the SITE (Society of Incentive Travel Excellence) ANZ Board in 2025 as VP of Marketing.

EVT Incentive Marketing, celebrating its 40th anniversary this year, is a specialist Incentive Marketing company committed to designing strategic, creative, and results-driven incentive programs, Incentive Travel, Conferences and Events. Under her leadership, EVT’s mission is to help businesses grow by motivating exceptional people with exceptional rewards and experiences.

EVT offers seamless solutions from custom-built reward platforms like Xtend to Incentive Group Travel and their latest innovation, Platinum Concierge Rewards, ensuring maximum results with minimal fuss.

Mercedes’ personal mission is to help individuals and businesses shine and grow through EVT’s work and opportunities for their team. Her passion is to drive industry growth and highlight the value of well-executed Incentive Programs and Rewards in Australia.