Despina Karatzias

Founder, Institute of Excellence

Despina Karatzias is a transformative force in Australia’s tourism and small business sectors. A certified trainer, qualified business coach, and author of Adventures of a Balloon Girl, she brings over two decades of experience in operational leadership, digital strategy, and entrepreneurial education. As the founder of the Institute of Excellence, Despina has pioneered bespoke transformation programs across tourism, small business, and content marketing, empowering thousands of operators and professionals through practical, future-focused training.

Holding a Master’s in Digital and Social Media Marketing, Despina is both academically grounded and industry-proven. Her expertise spans AI integration, visitor experience design, digital marketing, partnership strategy, leadership development, innovation and crisis preparedness. She has recently delivered a statewide tourism training program designed to support accreditation, sustainability, and digital readiness.

Recognised with the ‘Outstanding Contribution by an Individual’ award at the 2022 Victorian Tourism Awards, Despina continues to champion innovation and inclusivity through accessible learning and strategic guidance.

A dynamic keynote speaker and sought-after facilitator, she leads with purpose, supporting small business owners, destination leaders, and tourism, events, and hospitality professionals to ignite potential, be better, and do better today than they did yesterday in a rapidly evolving world.